Ofala Festival: In Bridging Tradition and Technology, Globacom is Taking Nigeria’s Heritage on Global Stage
In an age where digital connectivity shapes the world’s cultural narratives, Globacom has emerged as a powerful bridge between heritage and modernity ensuring that even as Nigeria celebrates its cultural past, it remains digitally connected to the world. Through its long-standing partnership with the Ofala Festival in Onitsha, Anambra State, the telecommunications giant is not just supporting a traditional celebration but also exporting Nigeria’s rich cultural identity to the global stage. Having recently renewed the partnership for three more years, Chiemelie Ezeobi writes that this year’s festival will celebrate Igbo heritage, unity, and creativity, while showcasing how tradition and technology can thrive side by side
When the ancient kingdom of Onitsha bursts into colour this October, it will not just be the traditional drums and regal dances that take centre stage. It will also be a story of how one indigenous company, Globacom, has helped elevate Nigeria’s most iconic festivals- the popular Ofala festival of the South-eastern region, to the global stage.